Pigeon Alphabet, 2023
earthenware, paraffin, beeswax. 26 discs 4.5 in./ea.
Daisy Airguns of Rogers, Arkansas, markets its shooting products as educational tools for training gun safety to kids. Inspired by Daisy’s infantilized brand identity, Pigeon Alphabet presents a full range of 26 targets as a classroom alphabet. Each clay pigeon uses an imagined, juvenile brand identity in a new kind of didactic display.