Structure Films raised $859,425 through Kickstarter for their Bill Nye Film project, setting a record for the most-funded documentary on the crowdfunding site. For the campaign, I developed graphics based on the quirky segments and 90’s-era graphics in Nye’s original PBS/Disney TV show. We were able to tap into a generational nostalgia for Nye’s science-education enthusiasm and blow way past their $650,000 goal. Science Rules!
